Aeropostale is a primarily mall-based, specialty retailer of casual apparel & accessories, targeting 14 to 25-year-old girls and guys. Aeropostale captures classic American looks through a modern lens. It offers youthful fashion for Generation Next who are curious, free-spirited dreamers, endlessly energetic, wild at heart, socially conscious and unique. The brand provides customers with a focused selection of high-quality fashion and fashion basics at compelling values in an innovative and exciting store environment. In 2013 Aeropostale launched Live Love Dream, an athleisure brand targeting women aged 18 to 22 years.